A Clear Message for a Coach With 30 Years of Wisdom
Liz Cartwright helps small business owners run the business side with confidence. We built a brand message and website that speaks to the trades and craft pros she serves.
CLIENT
Professional Administrative Consulting
INDUSTRY
Small Business Coaching
SERVICES
Messaging, Website Design, SEO
STATUS
Live at smallbizcoach.org
Big Experience, Hard to Explain Simply
Liz knows business inside and out. Her ideal clients know their craft, but were never trained on the business side. She needed a site that spoke their language, not corporate speak.
What the site needed to do:
Turn 30+ years of Fortune 500 leadership into something a contractor cares about
Explain a six-part coaching program without overwhelming anyone
Give visitors an easy, low-risk first step
Look polished enough to match the level of her experience
We Made the Business Owner the Hero
Using her StoryBrand BrandScript, we put the owner’s struggle first and positioned Liz as the experienced guide.
HER MESSAGE, IN ONE LINE
The hero
Small business owners, especially trades and craft pros, who feel stuck running the business side.
The problem
No systems, making every call alone, and learning business the hard way.
The plan
Book a consultation, take the 32-question assessment, then review results on a free 1-hour call.
A Site as Steady as She Is
Warm, polished, and simple to follow, from the first headline to the booking button.
01
One clear promise
“Start Running Your Business with Confidence” says it all above the fold.
02
The cost of waiting
A stakes section shows what happens when owners keep winging it.
03
Six Foundations, one path
Her whole program laid out so it feels simple, not overwhelming.
04
A free first step
The 32-question assessment and free call make it easy to say yes.
What the Client Is Saying
"Kevin is a great coach and strategist. He gave me a clear message, a website I love, and practical next steps for growing my business."
Liz Cartwright, Founder, Professional Administrative Consulting
Get a Message This Clear for Your Business
Let’s get clear on your message and build a site that brings in the right customers. It starts with a free call.
Book a free call
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