Turning a Freight Website Into a Trust Builder
RTR Services moves freight for manufacturers and distributors. Version one got them online with a fast quote path. The redesign makes it clear why RTR is the safer call.
CLIENT
RTR Services Inc.
INDUSTRY
Freight & Logistics
SERVICES
Messaging, Website Redesign, SEO
STATUS
Launched October 2026
Shippers Don’t Trust Freight Brokers by Default
Most of RTR’s buyers have been burned before: missed pickups, late loads, and nobody answering the phone. A good-looking site wasn’t enough. It had to prove RTR is different before the first call.
What our teardown of version one found:
“Truck in Hand” and “Carrier in Hand” were never explained, and the site used both names
Big words like “elite” and “fail-proof” with nothing to back them up
No reviews, client logos, or safety info, even with 60+ years of experience
An 8-field quote form with no word on what happens after you hit submit
We Started With the Message, Not the Layout
Before touching a pixel, we used the StoryBrand framework to get clear on who RTR serves and what keeps them up at night.
THE ONE-LINER
The hero
Plant and logistics managers at manufacturers and distributors who can’t afford a late load.
The problem
Freight that shows up late, the stress of chasing updates, and the feeling that you have to babysit your broker.
The guide
60+ years of experience and a 24/7 team, shown with real proof instead of big adjectives.
From “Looks Good” to “I Trust These Guys”
Here’s what changed from version one to version two.
BEFORE
AFTER
01
Plain-English hero
Says what RTR does and who it’s for in one line, with one clear button.
02
One model, explained
Truck in Hand gets one name and one simple section that shows how it works.
03
Proof up front
60+ years in business, a 24/7 team, and offices in TN, MI, and NC, right on the homepage.
04
An easier quote
Fewer fields to start, and a clear 3-step “here’s what happens next” process.
What the Client Is Saying
“Steady Tide didn’t just build us a website, they built a tool that works for our business. From the copy to the design to the strategy behind it, they made sure every piece had a purpose.”
Mike Bivins, CEO, RTR Services Inc.
Let’s Build a Website That Earns Trust
Let’s get clear on your message and build a site that brings in the right customers. It starts with a free call.
Book a free call
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